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BRAND STORY
HISTORY OF SWOFCARE
SWOFCARE originated in Hamilton, New Zealand, and named in 2005 by Chinese international students, Jason and Jim. They want to assimilate the most indispensable elements into artistic creation, linked S-Sunshine, W-Water, O-Oxygen, F- Future and Care together, give each cap energy and soul, and wake up everyone’s care on society and self, it is just the original intention of the founders.
In 2008, SWOFCARE was formally established in Auckland, New Zealand. At the beginning of the founding, brand founder Jason brothers, through in-depth study on Asian head type and habits in cap, keep the essence of the traditional European and American baseball cap. At the same time, they join the exclusive Chinese cultural features and artistic elements. After more than 10 years of exploration and attempt, SWOFCARE represents not only the best quality baseball cap brand in the world, but also opening a combination of fashion and quality life. SWOFCARE continues to blend new art forms and inspirational elements, bringing fashion, sex appeal and energy to its brand culture. The current HEADWEAR business includes beanie hats, bucket hats, straw hats, baseball caps, and more hat catalog.
ART AND INSPIRATION
Eric, SWOFCARE lead designer, said: "inspiration is like a treasure chest. In addition to the design drawings, the exquisite accessories can meet the needs of SWOFCARE products. We combine design inspiration with wearable art uniquely."
In the r&d department of SWOFCARE, every designer is constantly learning and absorbing fabric knowledge, embroidery and craft, crystal and accessories, and aesthetic art of wearing and so on. In addition, the research and development team often travel to find new breakthroughs in the inheritance of ideas, complete the integration of complex selection elements, and make innovations happen in the stop-and-go process. We not only require professional theoretical knowledge, but also a creative soul. Depict a vivid image in a piece of white paper, and then attach stunning color, carefully give each product freedom and yearning, is what every designer of SWOFCARE need to do. SWOFCARE use custom, India's hand-embroidered process, crystal produced in the Czech crystal valley, fabrics made in Japan Osaka and leather imported from Italy, and so on. SWOFCARE has hundreds of options to explore when you need to buy a hat.
BRAND FEATURE
ULTIMATE CRAFT
In the r&d department of SWOFCARE, every designer is constantly learning and absorbing fabric knowledge, embroidery and craft, crystal and accessories, and aesthetic art of wearing and so on. In addition, the research and development team often travel to find new breakthroughs in the inheritance of ideas, complete the integration of complex selection elements, and make innovations happen in the stop-and-go process. We not only require professional theoretical knowledge, but also a creative soul. Depict a vivid image in a piece of white paper, and then attach stunning color, carefully give each product freedom and yearning, is what every designer of SWOFCARE need to do. SWOFCARE use custom, India's hand-embroidered process, crystal produced in the Czech crystal valley, fabrics made in Japan Osaka and leather imported from Italy, and so on. SWOFCARE has hundreds of options to explore when you need to buy a hat.
ACTIVITY TREND
NEW PRODUCT LAUNCH
In the new product launch, you can listen to the forefront of hat design concept, get to know more good friends who focus on fashion and loving life. SWOFCARE lead a unique concept of life and hat culture, and bring people a unique hat trend experience. SWOFCARE design team integrates fresh elements into each series, interprets fashion with a unique perspective and presents full fun. With new products to show multi dimensional fashion, exquisite design to cause the scene scream and applause, let the guests feel the brand charm and “positive and confident" life attitude from SWOFCARE.
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RUBY/DIAMOND MEMBERS ACTIVITIES
SWOFCARE carefully arrange a comfortable and relaxing scene, inviting the members of the ruby club to enjoy warm moments with their families and feel the warmth together in the free time of a certain weekend. In-depth discussion and communication with the on-site guests, and also learn customer suggestions from the dialogue. English name of members also have the opportunity to be named as the new series. SWOFCARE hopes to make more premium members feel the service experience and the personalized treatment they enjoy, and make the ruby club more warm and energetic, which is what SWOFCARE values, who focuses on providing the best products and services. Record your own good time, give you a place to deposit your dreams, but also preserve an eternal fragment for each period of invaluable life.
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POP UP FLASH STORE
SWOFCARE POP UP flash store is on the way, in Beijing Sanlitun Taikooli, Indigo shopping center, SOLANA blue bay, etc. A newsstand as the carrier, the brand culture and fashion art penetrate the comfortable space. Appearing a window all around and marine main tone carry the feelings of romance and restoring ancient, that let the customer experience heartbeat. During the opening of SWOFCARE POP-UP STORE, we successfully captured the love of many people with the frequency of daily updates and the dazzling boutique hats. As the leader of the hat brand, SWOFCARE also communicated with customers in a more cordial and direct way. The well-arranged rewards and star interaction made every customer praise. In a relaxed and active atmosphere, SWOFCARE created surprise memories for customers and SWOFCARE. More wonderful brand stories are expected to be written together with you.
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